I was tasked with creating a new brand identity for the Wisconsin Office of the Commissioner of Insurance.

This process included:

  • Conducting research surveys for consumers and the insurance industry
  • Gathering employee feedback through a brand characteristics process
  • Designing/creating a brand identity that was represented through a logo and brand set
  • Providing reports and presentations that included findings, recommendations, etc.

I drafted and sent one survey to insurance consumers and one survey to the insurance industry.

I conducted 9 Employee Brand Characteristics Exercises with a total of 33 employees.

Business cards, letterheads for each department, email signatures, PowerPoint/Word/Excel templates, and social media headers were designed using the new brand treatment. I also worked with the IT department to apply the new brand style to all of OCI’s internal and external apps.

I created OCI’s first Brand Standards document and organized an online apparel store.