The Friends of the Kettle Moraine Northern Unit is a non-profit organization dedicated to promoting conservation, recreation, and education within the Northern Unit of the Kettle Moraine State Forest.
They were in need of a logo, promotional items, identity set and website. The colorful logo I created displays some of the unique colors present in the 30,000 acres of hilly terrain and glacial landforms in the state park.
The slightly abstract logo has trees forming in the negative space. This represents all of the beautiful hidden gems in the Kettle Moraine.